Find niche subjects (and relevant keywords),How to use digital marketing to increase sales in B2B?
interested in reading:
Digital marketing advice
How to use digital marketing to increase sales in B2B?
You probably choose the second option. This is why it is important to identify niche subjects in your field and create content around it. In this case, the niche subject would be how to increase sales with digital marketing.
Some ways to find niche subjects are:
Thematic forums, like Quora
Let’s say you create content on hotels. A rapid search on Quora with the keyword “Hotels” reveals that people want to read on the most expensive and most fanciful hotels. Why not create a blog article about this?
Wikipedia’s table of contents and “See also”
When looking for what to write about marketing automation, we searched for the “See also” section on Wikipedia. It turns out that generation of demand, lead score and other subjects are also something that people are curious.
“Google research linked to”
Let’s say you plan to create content on digital marketing. Google’s suggestions at the bottom of the search results page can give you an indication about what to focus on. In other words: digital marketing courses, PDF equipment and even a salary in the industry.
Google Ads keyword planning
Connect to your Google ADS account, then access the tools and choose keyword planner. You will find a lot of keyword ideas and research volume trends.
Keyword suggestions in SEO software
If you deploy SEO software, you can also use them to find keyword suggestions. This is what Moz suggests when searching for the keyword “Automation of business marketing”:
Obviously, people are interested in knowing more about the automation of marketing for small businesses.
Ask your staff
Ask your sellers, customer service and other colleagues, which requests are the most common of your customers. People intended for business customers know first -hand what they are asked and what is trendy.